As ActiveCampaign evolved toward an autonomous, goal-aware platform, the mobile app fell behind. It lacked clear performance insights, offered limited visibility into key metrics, and didn't reflect how SMB owners actually work. They're often on the go, away from their desktops, and the app made it hard to understand marketing impact in real time.
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I brought Active Intelligence directly into the mobile experience, giving users a way to quickly monitor performance, understand progress, and take action from anywhere. Beyond the AI-driven insights, the release also tackled long-standing usability and accessibility issues. The result is a more modern, inclusive, and approachable mobile experience.
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The work included defining the long-term vision for mobile, creating a scalable mobile design system, rethinking core workflows for smaller screens, and fixing critical UX and accessibility gaps. I partnered with product marketing and documentation to support the launch and contributed visual assets that reinforced the new direction.